Privacy Policy

Last updated: 2025

Ten Percent More is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

• Contact details: name, email address, phone number.
• Coaching information: goals, health and lifestyle details you choose to share (special category data).
• Usage data: basic website interactions and enquiry submissions.

Why we collect it

• To deliver personalised coaching and create safe training plans.
• To respond to enquiries and manage appointments.
• To send updates and resources when you opt in.

Lawful basis

We process your data based on consent (for updates and special category health data), contractual necessity (to provide coaching), and legitimate interest (to operate our services securely).

How we store and share data

• Data is stored securely using reputable UK/EU or UK GDPR-compliant providers.
• We do not sell your data. We only share it with essential service providers (e.g., scheduling, communications) under strict confidentiality.
• Special category data is processed only with your explicit consent and solely to deliver safe coaching.

Retention

We keep your data only as long as necessary to provide services and meet legal obligations. You can request deletion at any time, subject to legal requirements.

Your rights

• Access, correct, or delete your personal data.
• Withdraw consent for marketing or special category data at any time.
• Restrict or object to certain processing.
• Data portability where applicable.

To exercise your rights, email lj@tenpercentmore.co.uk. You also have the right to lodge a complaint with the ICO (ico.org.uk).

Cookies and tracking

We use minimal, essential cookies for site functionality. If additional analytics or marketing cookies are added in future, we will update this notice and request consent where required.

International transfers

If data is transferred outside the UK, we rely on adequacy decisions or appropriate safeguards such as Standard Contractual Clauses.

Contact

For any privacy questions, contact lj@tenpercentmore.co.uk.